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Coca-Cola's brand innovation

Charlie Knapman
Dec 5, 2023
Coca-Cola remains at the forefront of brand innovation - combining the power of Ai and digital marketing...

The Coca‑Cola Company in collaboration with a new global services alliance from Bain & Company and OpenAI has launched “Create Real Magic” to allow digital creatives to utilise the first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca‑Cola archives.

Through the “Create Real Magic” contest, artists can download and submit their work for the opportunity to be featured on Coke’s digital billboards in New York’s Time Square and London’s Piccadilly Circus. This way of combining cutting edge tech and creative forces from across the web, is set to define a new era of digital marketing...

Interested to see how to it all works? Visit createrealmagic.com to get access to dozens of branded elements – from the distinctive Coca‑Cola contour bottle and Spencerian script logo, to storied symbols from Coke’s advertising archives like the Coca‑Cola Santa Claus and Polar Bear.

Excited to see how other companies embrace the tech revolution to turbocharge their digital presence in 2023...

#Innovation #CocaCola #OpenAi Melium Consulting

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